Lead Forensics

LDC has backed Hybrid’s existing management team, led by CEO Chris Cammann.


Hybrid: Creating a platform to grow

Backing the existing management team to pursue domestic and international growth ambitions.

Hybrid is a leading digital media company.

Deal type
  • Management buyout


Headquartered in Bristol, Hybrid creates digital outcomes for clients, helping them to engage specialist audiences across the higher education and technology sectors.

The business provides a full suite of digital marketing services, including campaign development, media planning and buying, content creation and data analytics.

Hybrid has an international client base which includes higher education institutions such as the University of Bristol, Australian National University and Columbia University in New York, in addition to global tech brands such as Autodesk, Cisco and Verizon.

Partnering to grow

In June 2021, LDC invested £13million in Hybrid. We are supporting Hybrid’s existing management team, led by CEO Chris Cammann, to broaden the business’ services to clients and pursue its domestic and international growth ambitions. Founder James Craven continues to support the business and provides strategic advice as Board Director.

orange quote mark
When we were exploring our funding options, we were keen to remain in the driving seat of our business but wanted support from an experienced and knowledgeable investor with a committed source of capital and a shared belief in our goals. LDC understands our direction and we’re looking forward to the journey together.”
Chris Cammann, CEO

As part of the transaction, Hybrid appointed industry pioneer Jerry Buhlmann as Non-Executive Chairman. Jerry brings more than 30 years’ experience in media and advertising to the business, having previously been CEO of Aegis Group PLC and then Dentsu Aegis Network.