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We’re able to support our higher education clients as they face new sector challenges with data, ample resources and effective analysis of the marketing. It is a tremendous next step to have them on board.”

Chris Cammann, CEO

Founder of Crisp Digital, Matthew, added: “Hybrid is a global leader in the higher education market and there’s a real opportunity for my team to help enhance the business’ service offering and support its organic growth strategy. There’s also a really strong alignment in the culture and values of our organisations, and I’m confident Hybrid is a brilliant place for the Crisp Digital team to build their careers.”

Oliver Schofield, Investment Director at LDC, said: “The acquisition of Crisp Digital marks an important milestone for Hybrid as it further bolsters its team and expands its offering for clients, from digital marketing to data insights and creative work. Higher education institutions are continuing to look for new ways to attract students and drive growth, and since we partnered with Hybrid in 2021, we have supported them in growing their range of services through two acquisitions, as well as expanding their geographical footprint into the US market. We look forward to supporting Chris and the team as they continue their growth journey.”

Womble Bond Dickinson (Alex Fergus) provided legal advice and Hazelwoods (Daniel Bond) provided financial due diligence on the transaction.