Lead Forensics

LDC is backing the existing management team of Croud led by Co-Founders Luke Smith and Ben Knight.


Croud: Global growth plans

£30m minority investment backs Founders to accelerate growth of leading digital marketing agency.

Croud is a leading digital marketing agency.

Deal type
  • Development capital


Croud is a leading digital marketing agency that operates from offices across the world, with a diverse client portfolio including Vans, AXA IM, Virgin Trains, The North Face, Intuit, The AA, Hiscox, and IWG.

It uses its proprietary technology to support the planning, automation and execution of digital marketing campaigns – and then scales this capability via its unique global network of 2,400 on-demand digital marketing specialists.

In November 2019 the management team secured a £30m minority investment from LDC. The deal is helping Croud to further accelerate the business’ global growth via its innovative service delivery.

The investment will also support further development of Croud’s proprietary technology products and expansion of its range of services. LDC is backing the existing management team led by Co-founders Luke Smith and Ben Knight.

orange quote mark
We underwent a rigorous process in finding the right partner for us and looked at several options, but LDC share our vision and offer the ideal platform for us to continue on our mission – which very much remains to become the world’s finest digital technology and communications group.”
Luke Smith, CEO and Co-Founder

Accelerate global growth

Just a few months after LDC’s investment Croud appointed the former Chief Executive of Dentsu Aegis Network, Jerry Buhlmann, as its Non-Executive Chairman. Jerry will work alongside Luke Smith and Ben Knight to further accelerate the agency’s global growth.

In July 2020 Croud hired iProspect UK chief strategy officer Emil Bielski to be the global digital marketing agency’s first UK Managing Director amid its private equity-fuelled expansion plans.

At the end of 2021 Croud announced the acquisitions of luxury performance agency Verb Brands, which will offer a new service element and impakt Advisors, the data and analytics company.


Performance Marketing Agency of the Year

Agency of the Year UK and EMEA Awards 2022 & 2020- Campaign Magazine

Digital Agency of the Year & Agency Wellbeing

The Drum Agency Business Awards US 2019