Croud is a leading digital marketing agency that operates from offices across the world, with a diverse client portfolio including Vans, AXA IM, Virgin Trains, The North Face, Intuit, The AA, Hiscox, and IWG.
It uses its proprietary technology to support the planning, automation and execution of digital marketing campaigns – and then scales this capability via its unique global network of 2,400 on-demand digital marketing specialists.
In November 2019 the management team secured a £30m minority investment from LDC. The deal is helping Croud to further accelerate the business’ global growth via its innovative service delivery.
The investment will also support further development of Croud’s proprietary technology products and expansion of its range of services. LDC is backing the existing management team led by Co-founders Luke Smith and Ben Knight.
We underwent a rigorous process in finding the right partner for us and looked at several options, but LDC share our vision and offer the ideal platform for us to continue on our mission – which very much remains to become the world’s finest digital technology and communications group.”Luke Smith, CEO and Co-Founder
Croud
Accelerate global growth
Just a few months after LDC’s investment Croud appointed the former Chief Executive of Dentsu Aegis Network, Jerry Buhlmann, as its Non-Executive Chairman. Jerry will work alongside Luke Smith and Ben Knight to further accelerate the agency’s global growth.
In July 2020 Croud hired iProspect UK chief strategy officer Emil Bielski to be the global digital marketing agency’s first UK Managing Director amid its private equity-fuelled expansion plans.
At the end of 2021 Croud announced the acquisitions of luxury performance agency Verb Brands, which will offer a new service element and impakt Advisors, the data and analytics company.
Awards
Performance Marketing Agency of the Year
Agency of the Year UK and EMEA Awards 2020 – Campaign Magazine
Digital Agency of the Year & Agency Wellbeing
The Drum Agency Business Awards US 2019
Related case studies
Read more about our Related case studies Read more
IEG4: enhancing a market-leading tech proposition
LDC is helping the management team to invest in new products and expand its development team.
Mandata: an acquisitive and organic growth strategy
LDC helped the business to complete two significant acquisitions and invest in new product development.
Marmalade Game Studio: multi-million pound investment
Partnership to help management to develop new games and recruit new talent.
