We underwent a rigorous process in finding the right partner for us and looked at several options, but LDC share our vision and offer the ideal platform for us to continue on our mission – which very much remains to become the world’s finest digital technology and communications group.”Luke Smith, CEO and Co-Founder
Accelerate global growth
In November 2019 the management team secured a £30m minority investment from LDC. The deal is helping Croud to further accelerate the business’ global growth via its innovative service delivery.
The investment will also support further development of Croud’s proprietary technology products and expansion of its range of services. LDC is backing the existing management team led by Co-founders Luke Smith and Ben Knight.
Just a few months after LDC’s investment Croud appointed the former Chief Executive of Dentsu Aegis Network, Jerry Buhlmann, as its Non-Executive Chairman. Jerry will work alongside Luke Smith and Ben Knight to further accelerate the agency’s global growth.
In July 2020 Croud hired iProspect UK chief strategy officer Emil Bielski to be the global digital marketing agency’s first UK Managing Director amid its private equity-fuelled expansion plans.
Digital Agency of the Year & Agency Wellbeing
The Drum Agency Business Awards US 2019