Croud is a leading digital marketing agency.

Investment type
  • Development capital


Quote mark

We underwent a rigorous process in finding the right partner for us and looked at several options, but LDC share our vision and offer the ideal platform for us to continue on our mission – which very much remains to become the world’s finest digital technology and communications group.”

Luke Smith, CEO and Co-Founder

Accelerate global growth

Since LDC’s investment Croud has appointed key hires including the former Chief Executive of Dentsu Aegis Network, Jerry Buhlmann, as its Non-Executive Chairman and former iProspect UK Chief Strategy Officer Emil Bielski to be UK Managing Director to support the business’s expansion.

The business has also completed strategic acquisitions including luxury digital marketing agency VERB Brands, data and analytics company impakt Advisors, global social media agency Born Social, analytics company Metageni and the US-based digital marketing and advertising agency, Vert Digital.

Influential agency

Co-Founder Luke Smith, discussed his experience of the benefits of securing private equity investment and his future ambitions for Croud in a recent podcast from Waypoint Partners and Croud’s Chief Strategy Officer, Avinash Kaushik, shared Croud’s AI journey and how the business has grown its team of experts to embrace the impact and stand out against competitors with The Times.

The benefits of private equity

CEO and Co-Founder, Luke Smith, Croud, spoke about his experience with LDC and the benefits of private equity at the BVCA High Growth 2022.

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Croud - news image


Best Places to Work 2024 (Big organisation)

The Sunday Times

Best Places to Work 2023 (Big organisation)

The Sunday Times

Performance Marketing Agency of the Year

Agency of the Year UK and EMEA Awards 2022 & 2020- Campaign Magazine

Digital Agency of the Year & Agency Wellbeing

The Drum Agency Business Awards US 2019