LDC is backing the existing management team of Croud led by Co-Founders Luke Smith and Ben Knight.

Case study

Croud: Global growth plans

£30m minority investment backs Founders to accelerate growth of leading digital marketing agency.

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Sector
  • Technology, Media, Telecoms

Croud is a leading digital marketing agency.

Employees: 350

Deal type
  • Development capital

Croud is a leading digital marketing agency that operates from offices across the world, with a diverse client portfolio including Vans, AXA IM, Virgin Trains, The North Face, Intuit, The AA, Hiscox, and IWG.

It uses its proprietary technology to support the planning, automation and execution of digital marketing campaigns – and then scales this capability via its unique global network of 2,400 on-demand digital marketing specialists.

In its latest financial year, Croud generated £15.4m in revenue and is now extending its footprint across the USA, winning major brands as clients such as The Athletic and Audible.

We underwent a rigorous process in finding the right partner for us and looked at several options, but LDC share our vision and offer the ideal platform for us to continue on our mission – which very much remains to become the world’s finest digital technology and communications group.”
Luke Smith, CEO and Co-Founder
Croud

Accelerate global growth

In November 2019 the management team secured a £30m minority investment from LDC. The deal is helping Croud to further accelerate the business’ global growth via its innovative service delivery.

The investment will also support further development of Croud’s proprietary technology products and expansion of its range of services. LDC is backing the existing management team led by Co-founders Luke Smith and Ben Knight.

Just a few months after LDC’s investment Croud appointed the former Chief Executive of Dentsu Aegis Network, Jerry Buhlmann, as its Non-Executive Chairman. Jerry will work alongside Luke Smith and Ben Knight to further accelerate the agency’s global growth.

Awards

Digital Agency of the Year & Agency Wellbeing

The Drum Agency Business Awards US 2019