MSQ is an international group of agencies that spans marketing, technology and insight capabilities.

Investment type
  • Secondary buyout
Exit type
  • Private equity sale
Exit date

June 2023

Re-investment date

June 2023

With LDC’s support MSQ has tripled EBITDA and doubled revenue and headcount in four years. Watch CEO Pete Reid explain how he did it.

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When we started the search for a private equity partner over four years ago, we saw an opportunity to invest in the business and move to a market leading position. We’ve had a highly successful partnership and a good cultural fit with LDC on that journey and have the potential and ambition to do more.”

Peter Reid, CEO