Lead Forensics

LDC is backing the existing management team led by CEO Greg Isbister.

PORTFOLIO

Blis: Supporting global expansion

Helping the management team to double global headcount.

Blis is a global programmatic advertising company

Deal type
  • Secondary buyout

Blis is a global programmatic advertising company, whose audience-first platform doesn’t rely on personal data.

As an integrated media planning and buying platform, Blis builds audiences using accurate, consented location data combined with a broad range of rich and powerful anonymised datasets, giving Blis the deepest audience understanding available.

Accelerating international growth

LDC first backed the Blis management team in June 2022 to support its international growth plans. Led by CEO Greg Isbister and CFO Parm Dhami, the business will now invest in new product development, broaden its service offering and expand the team across Europe, the USA and Asia-Pacific.

This includes plans to double global headcount over the next four years.

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I’m really excited to have LDC as an investor in the business – they clearly understand the opportunity ahead of us and back our vision to accelerate growth in this exciting space. They bring a huge amount of sector expertise and have a straight talking and down to earth approach.”
Greg Isbister, CEO
Blis