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The collaboration of Hybrid and Prompt is incredibly exciting for everyone involved. Together, we will be a formidable force in the sector and in partnership take great strides toward our common goals."

Chris Cammann, CEO

Hybrid CEO Chris Cammann explains: “Most importantly, adding Marcella to our existing strength in education knowledge and innovation takes us to the next level. I’m looking forward to sharing more detail on our plans in due course”.

Hybrid’s acquisition of Prompt Marketing is its first since the business secured a £13m investment from private equity partner LDC in June 2021.

Oliver Schofield, Investment Director at LDC, added: “Chris and the team at Hybrid have achieved strong global growth since the start of our partnership, expanding in the UK and APAC and opening their first US office last year. We’re excited to support their first acquisition to further accelerate growth. Marcella and everyone at Prompt Marketing are a perfect fit for Hybrid, and we are confident that the combined business is even better positioned to take advantage of opportunities in the fast-growing education market.”