Lead Forensics

Founder Grant Mansfield chose private equity for the investment option for his business.


Plimsoll Productions: Showcasing international ambition

Minority investment supporting TV production business as it grows natural history and documentary divisions.

Plimsoll Productions is one of the largest independent television production companies in the UK.

Deal value


LDC Region

Headquartered in Bristol, a city that is known as the UK capital for natural-history television industry, Plimsoll Productions’ BAFTA, EMMY and Academy Award-winning team specialises in wildlife, documentary, live and factual entertainment shows and it is a global leader in natural-history programmes.

Capturing new growth opportunities

In 2019, we backed Founder Grant Mansfield and his management team in an £80m deal.

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For us, this deal is about giving Plimsoll Productions extra support and expertise to build on our success. We will be adding to our creative firepower and aiming to create ever more entertaining and ambitious shows for our clients, and their audiences. LDC is the perfect partner to support our growth plan.”
Grant Mansfield, CEO and Founder
Plimsoll Productions

LDC backs Plimsoll Productions in £80m deal


With LDC’s support and minority investment, Grant and his team are driving the business forward, investing in its natural history and documentary divisions and pursuing further expansion into the US and new global markets.

Also in 2019, Netflix commissioned a new cinematic documentary series from the company, Night on Earth, which uses the firm’s cutting-edge technology to give audiences an unprecedented insight into wildlife activities at night.

In 2020 Plimsoll ranked 3rd in The Sunday Times Profit Track 100, the business was praised for producing more than 14 live shows and 50 TV series for main UK broadcasters, streaming platforms including Netflix and Apple TV+, and American networks such as Discovery Channel.

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I had a lot of preconceptions about private equity before this process started. I imagined ruthless moneymen coming out of the City, without much empathy or understanding of how to run a creative business. Instead, from day one, LDC have added value and have been very respectful of our culture and the way I run my business.”
Grant Mansfield, CEO and Founder
Plimsoll Productions

In September 2020 Plimsoll acquired specialist distribution and rights management company Magnify Media. The company represents titles from rights owners ranging from Argonon and Rare TV, to broadcasters such as NRK and YLE. The acquisition will enable Plimsoll and Magnify to share resources and further accelerate their growth plan.

In October 2020 former US talent agent and unscripted TV dealmaker Mark Itkin joined the board of Plimsoll. Mark will advise on strategy across the group, with a focus on creating and packaging non-scripted content for the US.

Bristol Mayor Marvin Rees was appointed to the Board in December 2020. Marvin will offer strategic advice to CEO Grant Mansfield and the current Board, focusing particularly on new commercial opportunities, talent, diversity and sustainability.

As Featured in South West Business Insider read about Grant Mansfield’s experience of his first year in a private equity partnership.

> Read our Q&A with Grant Mansfield, CEO & Founder of Plimsoll Productions


Deal of the Year

South West Insider Dealmakers 2020

Company of the Year

South West Insider Dealmakers 2020

Profit Track 100 (Ranked 3rd)

The Sunday Times, 2020