Non-Executive Chairman Charles Court & CEO Peter Reid, MSQ Partners


MSQ Partners: Multi-disciplinary growth plans

Private equity investment and expertise supporting development at fast growing marketing and communications group.

View case study details arrow down light grey
  • Support services
  • Technology, Media, Telecoms

MSQ Partners is one of the UK’s fastest growing marketing communications groups.

Employees: 165

Deal type
  • Secondary buyout
Deal value


MSQ Partners is a multi-disciplinary group of digital, creative, branding and PR agencies that specialises in marketing communications for consumer and B2B brands and the public sector.

The group employs more than 600 people across 15 offices in the UK, Asia and USA.

It includes branding-and-design business Holmes & Marchant, PR and content consultancy Smarts Communicate, customer activation and engagement specialist Stack, B2B marketing business Stein IAS, creative and media company The Gate and digital agency twentysix.

Supporting a dynamic group

In May 2019 the group’s management team secured a significant investment when they chose to partner with LDC in a deal that valued the business at £37.5m.

The backing is helping the group to accelerate the roll-out of its successful multi-disciplinary model beyond London and supporting the continued growth of its individual agencies.

Our new partnership with LDC will enable us to embark on the next phase of our growth journey, giving us the resources to further invest in our individual agency’s capabilities and accelerate the roll-out of our multi-disciplinary model internationally, whilst retaining the employee-ownership ethos that has been key to our success.”
Peter Reid, CEO
MSQ Partners

Adding value

Shortly after the partnership was announced, industry heavyweight, Charles Courtier, was appointed Non-Executive Chairman at MSQ Partners.

Charles has more than 30 years’ experience in the advertising industry and was CEO of WPP’s global media agency MEC until 2017, where he was responsible for 6,000 people across 80 markets. During his tenure, initially based in New York and latterly in London, MEC quadrupled in size to become a $1bn business and one of the world’s top five media agencies.

Charles is now working alongside MSQ Partners’ Co-Founder and Chief Executive, Peter Reid, to help shape the overall strategic direction and core elements of the Group’s offer.

The team at LDC understands our vision, and with their financial firepower and strategic support they are the perfect partner to help us reach our long-term growth objectives.”
Peter Reid, CEO
MSQ Partners