Our new partnership with LDC will enable us to embark on the next phase of our growth journey, giving us the resources to further invest in our individual agency’s capabilities and accelerate the roll-out of our multi-disciplinary model internationally, whilst retaining the employee-ownership ethos that has been key to our success.”Peter Reid, CEO
Shortly after the partnership was announced, industry heavyweight, Charles Courtier, was appointed Non-Executive Chairman to support Co-Founder and Chief Executive Peter Reid.
Charles has more than 30 years’ experience in the advertising industry and was CEO of WPP’s global media agency MEC until 2017, where he was responsible for 6,000 people across 80 markets. During his tenure, initially based in New York and latterly in London, MEC quadrupled in size to become a $1bn business and one of the world’s top five media agencies.
In September 2020, MSQ completed the £20.6m public to private acquisition of the Be Heard Partnership with £6m of follow on funding support from LDC. The transaction confirms Be Heard’s delisting from the London Stock Exchange (AIM) and is part of MSQ’s ambitious buy and build strategy, designed to enhance its multi-disciplinary capabilities, particularly in tech and data analytics.
It’s an exciting time in MSQ’s development, not least transacting a deal and integrating two groups in the virtual, and often challenging environment, that we are currently operating in. We value LDC’s support, including that of our buy and build strategy, and we’re excited about the scale of opportunities already arising from the acquisition.”Peter Reid, CEO and Founder
In 2021, Smarts, a part of MSQ, launched a new business in the US to expand its focus on popular culture and entertainment.
Located in New York, Smarts US will help businesses grow by building cultural relevance that resonates with people and keeps them front of mind.
The expansion into the US comes off the back of unprecedented growth in Smarts’ UK, Ireland and global business, with recent new client wins including Visa and Seedlip.
In March 2021 MSQ launched MSQ B2B, an agency model providing end-to-end creative, tech and data-led marketing capabilities for B2B clients globally and acquired digital marketing agency MBA merging it with its customer acquisition and engagement shop, Stack. The combined offering, called MBAstack, will be led by the founder of MBA, Stephen Maher, who becomes the chairman and chief executive.
This is another hugely exciting move as we strengthen MSQ’s agencies and further establish our presence in the US. It’s a sign of our continued ambition to become one of the world’s most forward-thinking tech-enabled marketing groups and of the constant desire for change that drives us.”Peter Reid, CEO and Founder