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We’ve had a highly successful partnership and a good cultural fit with LDC on that journey and have the potential and ambition to do more. We are really excited about the future ahead with One Equity Partners and are equally pleased that LDC is set to continue with us on this next stage of our journey.”

Peter Reid, CEO

John Clarke, Investment Director at LDC, added: “MSQ is a phenomenal business and it’s been great to work alongside Peter and his team as they’ve built one of the most dynamic international groups in the market. There is still so much more to come for MSQ and our ongoing investment is testament to that and the quality of the team onboard. We’re looking forward to seeing what’s next in store!”

LDC has a strong track record in supporting media businesses, having invested in 20 businesses in the sector in the last 10 years with a combined enterprise value of £1.7bn. The revenue growth for LDC exited media businesses averages 81%, generating a 2.7x average return since 2012.

MSQ and LDC were advised by Houlihan Lokey (CF) and Squire Patton Boggs (Legal), with legal advice also provided to MSQ through Browne Jacobson.