Lead Forensics

Shaken Udder was founded in 2004 by husband and wife Andrew and Jodie Howie.

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Shaken Udder: extending its market-leading position

Partnership helping the management team to expand its customer base and broaden its product range.

Shaken Udder is the UK’s #1 premium milkshake brand.

Deal type
  • Development capital

Shaken Udder is the UK’s #1 premium milkshake brand, blending fresh milk with real ingredients to create flavours including Top Banana, Strawberries and Clotted Cream, and the signature ‘Chocolush!’.

Founded in 2004 by husband-and-wife Jodie and Andrew Howie, Shaken Udder is headquartered in Tiptree, Essex. With the pair originally selling their products from trailers at festivals including Glastonbury and Bestival, they now supply independent retailers and supermarkets up and down the UK, including the likes of Marks & Spencer, Morrisons, Waitrose and Sainsbury’s.

Shaken Udder is now the UK’s number one premium milkshake brand, according to recent analysis by retail and consumer intelligence provider NielsenIQ.  It is also the highest selling dairy-free, plant-based ‘grab and go’ shake under its sister brand, Shaken Other.

Connecting more customers

LDC invested in the business for a minority stake to support the management team, led by Jodie and Andrew. With LDC’s support, Shaken Udder is set to further expand the company’s customer base, including into convenience stores, and continue to develop new products.  It will also fund a greater focus on brand marketing and exploring international expansion through distributors overseas.

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Shaken Udder was born out of our shared passion for music festivals, the great outdoors, and milkshakes, and we’ve loved every minute of the journey so far. But there’s still so much more to come. The team at LDC has taken the time to get to know our business, and we’re really looking forward to embarking on the next stage of our growth journey with their support.”
Jodie Howie, Shaken Udder
Co-founder