Headquartered in London and with a second office in New York, leading software platform RightSpend supports global brands in the assessment of their marketing activity in real time, to help save and optimise marketing spend and manage agency relationships more effectively.
Backing Management
In September 2020 we invested more than £17m into RightSpend to help the management team to drive organic growth, further develop its software as a service (SaaS) offering and continue to expand into new international markets.
LDC is backing the business’ experienced management team, led by CEO Iain Seers, who has more than 25 years industry experience.
Iain Seers, CEO of RightSpend, said: “We have developed a unique market-leading software tool to help companies better manage their marketing agency relationships and deliver material cost savings and transparency around spend. While we have grown significantly in recent years, there is a real opportunity for us to scale quickly, drive our technology development faster, as well as expand into new geographies.
