LDC Top 50 2018

What inspired you to start Bravura?

I’ve worked at some of the biggest fast-moving consumer goods brands in the UK. I cut my teeth at Chewits, and I’ve worked on Vimto at Nichols and later at Premier Foods. This gave me a good, solid grounding in this industry. But I’m vegan, and I’m passionate about getting vegan products on the shelf for people. I wanted to start a business before I was 30, so I joined forces with Karl Morris and we decided to build Bravura Foods in 2011. I was 29, so it was just in time.

What’s the growth plan?

We started with just one product, Panda Liquorice. Then we added Freedom Mallows to the range and proved our distribution model. In our third year, we launched our own product, Peanut Hottie, a peanut-butter-based hot beverage, which achieved listings with every supermarket chain within 12 months. Since, then we’ve added three more brands and we want to keep distributing more great vegan products, as well as adding our own innovations to the mix. Next year, we’re bringing a new product to market that we think could be a real game-changer for the plant-based movement. We’re going to double headcount to 22 people over the coming year, and double turnover over 24 months.

Any regrets?

I wish I’d never launched Peanut Hottie in America. We were very ambitious and tracked down the Walmart buyer on the phone. We were invited over to Arkansas, pitched the product, and they loved it. The problem was that we were managing all that from the UK, which was eight hours behind. We had no men on the ground and even though we eventually found a manufacturing partner in Georgia, it was destroying me and Karl, crushing our core business and creating a huge distraction. We made the difficult decision to remove ourselves from that market. We can always go back again in the future but we’ll do it organically, appointing a US distributor rather than trying to do all ourselves.

How does your sports career complement Bravura?

Gone are the days when vegans were seen as malnourished individuals. I run for Merseyside and was lucky enough to qualify for the Team GB Duathlon team for my age group. I’ve won 12-15 races and racked up 30 trophies over the last year or so. I want to win, and that’s important in sport and in business. It’s the secret to success – a winner’s attitude and a winner’s belief.

Fast facts:

• Lisa is 37
• She graduated from Sir John Moores University with a 1st Class Honours Degree in Business Studies
• Bravura Foods was launched in 2011
• Revenues grew 50pc in the last year
• Turnover will double over the next two years