LDC Top 50 2023
When Jared Owen took over global shopping engine Redbrain a year ago, he had a singular vision for the business: “I wanted to achieve hockey-stick growth over the next couple of years.” With a winning combination of cutting-edge automation and a renewed focus on the core business, he has succeeded.
“We’ll do £100 million by 2026,” he says. Redbrain spends more than £100,000 a day buying Google shopping traffic on behalf of its retail clients to help match shoppers with the right products. “We work for big brands but our ambitions are to empower every retailer to thrive in e-commerce.”
My passion comes from seeing the value we add to our retailers.”
What are your plans for international expansion?
We could be global right now but I prefer to take it step by step. Currently, our main product is only available in Europe. But we are working with the likes of Meta and Bing to become truly international – and the US is a big growth market for us. I’m also looking at turning our tried and tested internal products into a software-as-a-service platform, so people can subscribe and use our tools power their own growth anywhere in the world.
Where does your passion for this business come from?
Retailers are really struggling right now and it’s more important than ever that they generate sales at the right price point, so they don’t end up losing money. We are democratising the ability to drive online sales. My passion comes from seeing the value we add to our retailers.
What kind of leader are you?
I put my people first. My door is always open and I am transparent about my vision for the business and how it is performing. I empower the leaders in the business to run their own departments and I really enjoy watching them grow.