LDC Top 50 2022
Duncan Wordsworth
Founder
Boss Cabins
In 2010 Duncan Wordsworth founded Boss Cabins, designing and manufacturing welfare cabins for the construction industry. His aim: to disrupt a stale market. “I’d come across a business making welfare cabins: they controlled 70pc of the market and they’d become complacent. So I launched Boss Cabins and went up against them. They didn’t see us coming,” he says.
Boss Cabins’ turnover spiked to £39million in 2020. Anticipating a change in the market, Wordsworth has repurposed the entire company. “We’ve designed the world’s most sustainable range of welfare cabins. We’re effectively making diesel cabins obsolete for the good of the environment.”
We’ve designed the world’s most sustainable range of welfare cabins. We’re effectively making diesel cabins obsolete for the good of the environment.”
Q&A
What made you start Boss Cabins?
I’d had a career in the construction industry, but in 2010 I came across a business making welfare cabins that sparked a new idea. They controlled 70pc of the market and they’d become complacent. So I launched Boss Cabins and went up against them. They ignored us at first; they didn’t see us coming. Within seven years, Boss Cabins was the market leader.
What’s your business strategy?
Business is a game. I play the game better than my competitors because I think about how I can do things differently and better.
How will you stay ahead?
During the pandemic, we had to quadruple the capacity of our production line. But we knew that level of demand wouldn’t last so we pivoted and designed a new ‘deep green’ range of welfare cabins. They run on renewable solar energy with zero generator runtime, zero fuel costs, zero emissions and water recycling features. The way to stay ahead is to constantly innovate.
