ZyroFisher: bringing together two cycling brands

ZyroFisher is a leading cycling parts, clothing and accessories distributor. The firm represents over 50 world-class brands whose products are chosen, trusted and tested by Olympic Champions, World Champions and leading athletes across each discipline of the sport.

ZyroFisher also designs and develops Altura, the UK’s best-selling cycling apparel brand.

Successful integration

In April 2016, LDC backed the management buyout of Zyro, with the business also acquiring Fisher Outdoor Leisure to create a combined group – ZyroFisher.

Initially, the management team and LDC worked together to ensure that the two separate companies successfully integrated. Just 18 months after the initial investment, ZyroFisher came to represent the largest portfolio of market-leading brands in the UK and Ireland.

Strengthening strategy

With LDC’s support, ZyroFisher attracted new brands, developed its proprietary apparel brand Altura, expanded its distribution capabilities and strengthened its senior team.

In December 2017, LDC completed the sale of ZyroFisher to Palatine Private Equity in a deal that provided significant additional equity funding. As part of the transaction, LDC retained a small minority shareholding.