Giacom: Investing in technology

The sky is the limit for cloud marketplace business with ongoing private equity support.

  • Technology, Media, Telecoms

Giacom is a fast-growing specialist cloud services marketplace.

Deal type
  • Management buyout
Exit type
  • Private equity sale
Exit date

November 2017

  • Reinvested
Re-investment date

November 2017

Giacom supports a network of more than 4,000 IT consultants, service providers and resellers through the Giacom Cloud MarketTM platform.

It is Europe’s largest channel-based cloud marketplace and the network uses its cloud platform to supply more than 40,000 SMEs with products such as email, file-management, backup and cybersecurity solutions.

Backing management

We backed the management buyout of Giacom in May 2016 to help the business consolidate its market-leading position and capitalise on the increasing demand for cloud-based solutions among the micro-SME market.

LDC helped Founder Nick Marshall strengthen his management team with three senior director appointments.

Our partnership with LDC has been pivotal in our growth journey. With the team’s strategic support and financial backing, we have not only been able to take advantage of increased market demand for cloud services, but continually invest in our offering and recruit the best talent.”
Nick Marshall, Founder

During our partnership, the business also invested in its proprietary technology platform to launch the Giacom Cloud MarketTM, which enables IT consultants to sell and license cloud services more easily and expanded its product portfolio with complementary products such as cybersecurity software BitDefender and hosted voice technology provider TalkTalk Business.

Ongoing support

In November 2017 LDC completed the sale of Giacom to Livingbridge. As part of the deal, LDC reinvested for a minority stake as it continues to support Giacom’s ongoing growth strategy.

2020 saw Giacom recognised in the Sunday Times Tech Track 100 in its fourth consecutive year. Since LDC’s original investment in 2016 the business has increased turnover from £6.6m to more than £35m.


Northern Tech Awards Top 100


The Sunday Times Tech Track 100

2017, 2018, 2019 & 2020

Large Company Management Team of the Year

Giacom – BVCA Yorkshire & North East Management Team Awards 2018