Lead Forensics


Mark Beaumont makes British history with Penny Farthing cycle

14 Jul 2018

World-renowned endurance cyclist and LDC corporate ambassador Mark Beaumont has broken a 127-year-old British record, this time on a Penny Farthing.

Mark completed 21.92 miles in an hour on the Penny Farthing to set a new British record, beating the previous record of 21.10 miles which has remained intact since 1891.

He was aiming to break the current world record (22 miles) at Herne Hill Velodrome on Friday, however missed out by only 290 yards.

Last year, Mark achieved international recognition after smashing world records to become the fastest person to cycle 80,000 miles around the globe in just 78 days, shaving an astonishing 44 days off the previous record holder.

LDC’s James Robinson and LDC’s Corporate Ambassador Mark Beaumont at the Penny Farthing British World Record attempt

Mark has been LDC’s corporate ambassador for more than a decade – with LDC providing ongoing support throughout his challenges.

From our experience in the business world, we know that ambition partnered with long-term support is the way to achieve great things, and we are proud to have Mark on-board as part of the team.

Congratulations to Mark from all the team at LDC, and we’re looking forward to supporting him on his next challenge.

Find out more about the world record attempt here: https://twitter.com/MrMarkBeaumont