LDC-backed Lucid Group brings creative and digital magic to the mix with the acquisition of Bluedog
14 Feb 2019
This is a perfect match and builds on Lucid’s leadership position in medical communications."
“We have developed a reputation for excellent content and scientific storytelling. The capability that Bluedog bring is a key piece of the jigsaw. Bluedog’s talent and capability will be instrumental in enhancing our audience reach and engagement, helping transform lives. This helps us deliver our mission of improving patients’ lives through communication”
Nigel Horn, Bluedog Managing Director commented, “I am delighted that Bluedog is joining Lucid Group. With our strongest ever year in 2018, this is a good time for Bluedog to establish itself as a leader in digital design and delivery. The partnership with Lucid Group will enable us to do this”
Christian Bruning, LDC Director commented, “Lucid Group’s first acquisition has really strengthened their offer to clients and added valuable skills and expertise to their business. We will continue to work in partnership with the management team as they explore other acquisition opportunities which support Lucid Group’s growth strategy.”