Natasha joined LDC in 2023 as a VCP Commercial Manager with a core focus on growth through sales, marketing and pricing effectiveness.

Natasha began her career in strategy consulting at Simon-Kucher & Partners. She focused on growth projects for a mix of B2B/B2C companies across a range of industries; projects included pricing and marketing optimisation for existing and new product launches. Having developed a strong market research and financial analysis skillset, Natasha then progressed her career by moving to Armstrong Transaction Services where she has been actively involved with both sell-side and buy-side CDD engagements as well as post-deal value creation projects for UK mid-market growth businesses.

Natasha holds a BA in Politics with International Relations from the University of York.