We know from experience that a private equity partnership can be most successful when focussed on value creation. Across the UK, and within every sector, we support our portfolio companies to grow their businesses, their way.
For the management teams of our portfolio companies, a partnership with LDC can be more than just about funding. It can be about working in partnership to provide expertise and guidance that can help them to deliver on their vision.
An Experienced Partner
LDC’s team of Value Creation Partners has more than 100 years’ combined experience in consultancy and board-level operational roles. Based across our regional offices, the team works alongside our investors and in partnership with management teams, providing additional skilled resource to unlock sustainable growth and help to deliver measurable commercial outcomes.
We have the right level of expertise and people to support management teams with key growth levers such as digital marketing, AI, operational M&A support, ESG and sales effectiveness.
Having additional resource to help unlock value can be transformational. I believe our team has the right combination of skills and real-world experience to successfully work alongside management teams and provide practical, hands-on help as they grow their business, their way.”
Ways We Can Help
Sales Effectiveness
Partnering with management teams to successfully convert prospects and drive customer retention and revenue growth.
Improving sales effectiveness is not just increasing selling capacity but involves optimising several components of the overall sales approach, including the sales strategy, organisational design, sales skills, processes, metrics, enablement tools and incentives structures.
Effective sales teams not only help support the revenue goals required to meet the investment plan but, more importantly, help build lasting customer relationships that form the foundation for sustainable, long-term business growth.
ESG
Supporting management teams to embed ESG into their business model; developing a credible and authentic ESG strategy that drives revenue growth, reduces cost, increases workforce productivity, and ensures regulatory and legal compliance.
Effectively integrating ESG into a business can lead to both incremental and transformational value creation. This includes supporting management teams to reduce cost through operational improvements, helping commercial teams to increase bid conversion through differentiated ESG credentials, and promoting business model resilience and adaption to capitalise on emerging market opportunities.
Technology Transformation
Supporting management teams to enhance their digital tools and technologies, deliver value and engage with customers.
Our VCP team has experience modernising systems, automating processes, adopting cloud computing, or embracing emerging technologies like AI, IoT, and blockchain. This can enhance efficiency, agility, and innovation, enabling businesses to stay competitive in rapidly evolving markets. Successful technology transformation requires aligning digital initiatives with business goals, fostering a culture of adaptability, and prioritising customer-centric solutions. It’s a strategic shift toward a more connected, data-driven, and future-ready organisation.
Data and AI
Supporting management teams to develop actionable plans to use data and AI to unlock value and mitigate risk.
Data and AI is not just about advanced analytics, but the combination of trusted data, actionable insights, process automation, skilled people and governance to create a data-driven organisation. This requires a unique approach for each business to develop and implement a data strategy that delivers tangible value to the organisation. Data and AI do not only enable the revenue or cost opportunities defined in the investment plan, but more importantly building a resilient and future-ready organisation.
Cyber Security
Partnering with management teams to strengthen their cybersecurity controls and protocols for predicting and preventing cyber threats, improving their ability to act and respond to a cyber attack.
Our support includes advising on cybersecurity and data services including audits and penetration tests. Good cyber posture goes beyond simply improving security; there is potential to enhance trust and customer/market confidence, increase operational efficiency and improve employees’ morale and productivity by supporting a secure work environment.
Pricing Strategy
Helping management teams to review packaging and pricing to encourage higher conversion, cross-sell and upsell.
Pricing is more than just the pounds and pence seen by customers, but the combination of the value different customer groups derives from products and services, the use of understandable, quantifiable and flexible metrics to scale that price and market benchmarks and insights. Pricing and packaging adjustments not only support topline growth but help communicate value, increase transparency and reduce initial sales blockers for an improved customer experience.
Digital Marketing Optimisation
Collaborating with management teams to enhance their digital marketing effectiveness, driving sustainable customer acquisition, retention and lifetime value.
Optimising digital marketing goes beyond improving visibility—it involves refining and having clarity across multiple elements of your strategy, including target customer profiling and marketing attribution to influence campaign performance. A well-optimised digital marketing approach not only supports revenue growth but also strengthens brand loyalty and customer engagement. By creating tailored, data-driven growth strategies, we help businesses build and optimise a digital presence that can act as a differentiator to drive long-term success in an increasingly competitive online landscape.
Operational Improvements
Supporting management teams to enhance the efficiency, effectiveness and overall performance of their operations.
Operational improvement focuses on streamlining processes, improving quality, reducing waste or enhancing productivity to deliver better value for customers, reduce costs and achieve sustainable growth. We partner with management teams to assess areas of opportunity and develop an implementation plan with the relevant stakeholders, ensuring opportunities are grounded in operational reality. Operational improvement is essential for companies to thrive in a competitive and ever-changing environment.
Carve Out and Integration
Partnering with management teams to support delivery of their integration and carve out programmes.
Integration Support:
> Pre-transaction: Assist management teams to develop a strong synergy case, preparing for a successful Day One.
> Post-transaction: Continue to support integration efforts, tracking synergy delivery, and aiding in employee engagement, communications, and culture alignment.
Carve Out Support:
> Pre-transaction: Work with management teams to assess business interdependencies with the parent company and develop a strategy for the standalone entity, including TSA needs.
> Post-transaction: Aid in executing the transition plans and ensure the standalone entity maximizes its value.
Procurement and Supply Chain
Helping management teams to identify procurement and supply chain improvement opportunities.
We can advise on approach and strategy, providing access to tools such as eAuctions, supporting negotiations and engaging a network of experts. Managing costs appropriately can be a significant contributor to profitable growth; we typically help management teams to deliver 2% – 5% impact across addressable spend without compromising quality or service.
Phil Foster
CEO and Co-Founder, LOVE
As soon as we started our partnership with LDC, the Value Creation Partners worked quickly to help us grow our customer base though the LDC portfolio. We are also benefiting from services provided by other portfolio businesses.”
Leesa Ewing
CCO, Ashtons
VCP’s support was pivotal in refining our sales forecasting and pipeline reporting, Your expertise not only streamlined our processes but also provided us with clearer insights, enabling us to make more informed decisions”
Martin Lynne
MD, Alexandra Mi Hub
LDC’s Value Creation Partners brought best practice experience to unlock a new E-commerce marketplace opportunity for our business. Working in partnership with the team we have created a strong new growth channel.”
Watch the video
MSQ
With LDC’s support MSQ has tripled EBITDA and doubled revenue and headcount in four years. Watch CEO Pete Reid explain how he did it.
Watch the video