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The true mark of an entrepreneur
9 Oct 2024
It was hard finding work. Nobody wanted to take me on because I was inexperienced and most companies couldn’t get past the fact that I’m visually impaired.”
At the beginning of last year, Hulcoop signed up to The Prince’s Trust Enterprise Programme, which is backed by LDC, the largest supporter of young entrepreneurs at The Prince’s Trust, and designed to inspire the next generation. “The course taught me how to create a proper business plan and helped me feel far more comfortable with business finance and tax,” he says.
“They modified the course materials so that I could access them and wouldn’t feel left out.”
With the help of two Prince’s Trust grants, Hulcoop bought a braille embosser, invested in textile graphics software and advertising, and relaunched All Things Dotty in April 2023. Alongside greeting cards, Hulcoop has expanded the braille range to include colouring books, board games and online tuition.
He has also started creating braille menus for cafés and restaurants, and has petitioned the government to introduce legislation that requires all hospitality venues to have braille menus. “Restaurant owners already do a lot for disabled people, which is great,” says Hulcoop.
“However, if you’re visually impaired and unable to read a menu, it’s really disempowering when you have to rely on other people to read it out to you. I hope to change that. We at All Things Dotty would love to hear from any restaurant owners who think that a braille menu could be useful for them.”
Next, Hulcoop wants to create braille bus and train timetables and station signs across the country to help people travel independently.
“All Things Dotty is my baby and I want it to grow,” he says. “The Prince’s Trust has helped me to turn my life around. This business gives me a routine and a real sense of purpose. I’m making a genuine difference to people’s lives.”
Finally, Hulcoop adds: “For those disabled people out there – I’d love to be an example of what you can achieve if you put your mind to it. Your disability isn’t a disability if you can learn to live with it.”
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Championing Youth Ambition
Brandon Hulcoop won the inaugural Youth Ambition award at The LDC Top 50 event in 2024. In this video, Brandon shares his inspiring journey, the challenges he has overcome and the ambition for his business All Things Dotty.
Watch the video