Precise TV is contextual video AdTech platform driving business outcomes for brands.
Founded in 2015, Precise TV operates globally through its teams in London, Los Angeles and New York, as well as its offices in Sydney, Australia and Salzburg, Austria.
The award-winning contextual intelligence platform leverages a combination of proprietary machine learning models to connect brands and agencies to the video moments that matter across YouTube, Shorts, Facebook, TikTok, Connected TV and Mobile Gaming, driving lower funnel conversions for advertisers looking to limit media wastage.
Its clients include global business and consumer brands such as LEGO, Moose Toys, Warner Bros, Paramount, Breville, Salesforce and ASICS.
Supporting US expansion
In January 2025, LDC made a £21m minority investment in Precise TV, backing the existing management team, led by co-founders and co-CEOs Nadav Shmuel and Christian Dankl, Chief Commercial Officer Denis Crushell and Chief Technology Officer Peter Stöckl.
With LDC’s investment and support, Precise TV plans to continue to build its AI capabilities and scale its presence in the US, as well as diversifying further into other markets, such as gaming.
LDC’s track record in backing technology and media businesses really stood out for us, and we’ve already built an excellent relationship with David, Dan, Eliza and the team at LDC. They clearly understand the scale of the opportunity available to us and we can’t wait to get started.”
Appointment of Non-Executive Chairman
In March 2025, Precise TV appointed Jerry Buhlmann as Non-Executive Chairman. Jerry will support Precise TV’s global expansion bringing more than 40 years of experience at the intersection of media, advertising and technology, and will work closely with Christian and Nadav.