Case study

Iglu.com: Award-winning success

Secondary buyout enables management team to expand into new product areas and geographies.

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Sector
  • Travel & leisure

Iglu.com is the UK’s leading online travel agent specialising in cruise and ski holidays.

Employees: 214

Deal type
  • Secondary buyout

Iglu.com (Iglu) is the UK’s leading online travel agent, specialising in cruise and ski holidays. The business operates through three websites – Igluski.com, Iglucruise.com and Planetcruise.com.

Minority investment for growth

Iglu secured investment from LDC in June 2015 as the management team looked to drive forward its organic growth plan. The investment enabled the existing Iglu management team to retain a majority shareholding, with LDC taking a significant minority shareholding.

The investment also allowed Iglu to take its model into new geographies and product areas, including tailor-made holidays, luxury cruises and long-haul holidays.

LDC are buyers of management, so its management first, business second and yet at the same time they wanted to know what was in the book that we could mutually capitalise on right up front day one.”
Richard Downs, Founder
Iglu.com

Major achievements

Since partnering with LDC, Iglu has won a host of major awards, including Top Cruise Specialist at Celebrity Cruises Awards 2019 and Digital Champion of the Year and Best Online Agent at the Agent Achievement Awards 2019.

They’ve been hugely supportive: always taking on board management’s views rather than lurching to their own opinions, but also challenging our thinking as we position the business for further growth.”
Richard Downs, Founder
Iglu.com

Richard Downs discusses how LDC’s longer term view creates a more flexible approach to partnership

Awards

Best Cruise Agent, Best Online Agent and Digital Champion of the Year

Agent Achievement Awards 2019

Top River Cruise Agent

TTG Top 50 Awards 2019

Outstanding Achivement for Princess Cruises & Overall Retailer of the Year

Carnival UK Cruise Awards 2019

Top Cruise Specialist

Celebrity Cruises 2019

Best Large Business

Merton Best Business Awards 2019