Hybrid is a global higher education-focused digital agency, bringing innovation-led thinking and insightful data to strategy and marketing.
The Bristol-based business provides a full suite of digital marketing services, including campaign development, media planning and buying, content creation and data analytics.
With 15 years of experience, Hybrid has a broad portfolio of contracts with global education partners, including leading higher education institutions like University of California, Berkeley; University of East Anglian; and Australian National University.
Partnering to grow
In 2021, LDC invested £13million in Hybrid and have since been supporting Hybrid’s existing management team, led by CEO Chris Cammann, to broaden the business’ services to clients and pursue its domestic and international growth ambitions. Founder James Craven continues to support the business and provides strategic advice as Board Director.
As part of the transaction, Hybrid appointed industry pioneer Jerry Buhlmann as Non-Executive Chairman. Jerry brings more than 30 years’ experience in media and advertising to the business, having previously been CEO of Aegis Group PLC and then Dentsu Aegis Network.
When we were exploring our funding options, we were keen to remain in the driving seat of our business but wanted support from an experienced and knowledgeable investor with a committed source of capital and a shared belief in our goals. LDC understands our direction and we’re looking forward to the journey together.”
Organic and acquisitive growth
One year after our investment in Hybrid, the business opened its first US office in Philadelphia with 80 staff being employed.
Hybrid has also acquired two businesses – Prompt Marketing, which strengthened Hybrid’s capabilities and brought valuable expertise into the leadership team and Crisp Digital, a digital development agency, supporting Hybrid to continue to deepen its expertise and tech-enabled solutions for clients across the sector.
In 2023, the launch of ‘Reeled,’ a platform that integrates short-form video content into
university websites, showcased Hybrid’s ability to stay ahead of industry trends. Additionally, the introduction of a real-time data feed during the UK university Clearing period, in partnership with UCAS and The Guardian, provided universities with critical, up-to-date information, further solidifying Hybrid’s market-leading position.
ESG milestone
Hybrid is also committed to strong environmental, social, and governance (ESG) principles.
The business has signed up to a two-year net positive roadmap, aligning with the sustainability
requirements of public institutions it serves. It’s workforce also reflects its dedication to diversity, with 22 nationalities represented and a majority of women in management positions.
Hybrid actively supports local charities, donating £10,000 to various causes in 2023. These
initiatives demonstrate the company’s focus on corporate social responsibility, enhancing its
reputation as a conscientious and forward-thinking organisation.
In 2024, Hybrid was celebrated by the BVCA in their Vision 2024 programme, which celebrates the best management teams backed by private equity. The Judges recognised that LDC’s investment has has not only facilitated Hybrid’s rapid growth but also ensured the company is well-positioned for long-term success by strengthening its financial structure, expanding its international reach, and reinforced its ESG commitments, making it a standout leader in the higher education marketing sector.
Awards
Growing Business of the Year (£25m-£50m)
Growing Business Awards 2024
Vision 2024
BVCA