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Blue Bay Travel: Long-haul growth

Online travel agent secures minority investment to support continued growth.

Sector
  • Travel & leisure

Blue Bay Travel is the award-winning online travel agent specialising in long-haul holidays to the Caribbean, Mexico and Indian Ocean.

Deal type
  • Development capital
The Team
LDC Region

Blue Bay Travel is the award-winning online travel agent specialising in long-haul holidays to the Caribbean, Mexico and the Indian Ocean.

Founded in 2003 by Stuart and Angela Wilson, Blue Bay Travel provides holidays to long-haul destinations.

Investing in technology

In February 2017 Blue Bay Travel secured a minority investment from LDC to support organic growth and enhance its proprietary price comparison technology.

Pioneering processes

Since partnering with LDC, the business has invested in its technology platform, expanded Blue Bay’s office space and launched its premium Xclusivity brand, providing a broadened geographic and bespoke product offering to customers.

In addition, Blue Bay Travel also pioneered online transacting in the long-haul travel market with its online and offline booking and customer service model, which sets it apart from more traditional operators in the luxury segment.

This investment in technology has led to more than 30 per cent of its bookings being made online, as consumers shopping for premium holidays turn increasingly to online channels.

A partnership with members-only travel site Secret Escapes is also bringing a widened audience to Blue Bay Travel’s growing customer base.

Awards

Outstanding Achievement Award

Sandals 2019

Tour Operator of the Year for Small Hotels in Saint Lucia

Saint Lucia Awards 2019

Digital Champions of the Year (Small Agency)

Agent Achievement Awards 2019

Long Haul Agency of the Year

Kuoni Awards 2019

Best Caribbean Package Holidays Operator & Online Travel Agency of the Year

LUX Travel and Tourism Awards 2019

Growth Management Team of the Year

BVCA Midlands Management Team Awards 2018