Lead Forensics

LDC is backing Beekman Associates' experienced management team, led by CEO Iain Seers.


Beekman Associates: Enhancing a market-leading platform

LDC’s investment in Beekman Associates is helping the management team further develop its leading marketing procurement platform RightSpend.

Beekman Associates is the developer and provider of the data-driven marketing procurement platform RightSpend.

Deal type


LDC Region

Headquartered in London and with a second office in New York, Beekman Associates and its industry-leading software platform RightSpend supports global brands in the assessment of their marketing activity in real time, to help save and optimise marketing spend and manage agency relationships more effectively.

Backing Management

In September 2020 we invested more than £17m into Beekman Associates to help the management team to drive organic growth, further develop its software as a service (SaaS) offering and continue to expand into new international markets.

LDC is backing the business’ experienced management team, led by CEO Iain Seers, who has more than 25 years industry experience.

Iain Seers, CEO of Beekman Associates, said: “We have developed a unique market-leading software tool to help companies better manage their marketing agency relationships and deliver material cost savings and transparency around spend. While we have grown significantly in recent years, there is a real opportunity for us to scale quickly, drive our technology development faster, as well as expand into new geographies.

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LDC’s experience of backing tech and media companies gives us great confidence in our future partnership with the private equity house. LDC will help us capitalise on the huge opportunity we have to further develop our software offering to become a world-leading marketing procurement platform.”
Iain Seers, CEO
Beekman Associates