Lead Forensics

Case study

Aqualisa: Smart product development

LDC helped Aqualisa to become the UK’s leading designer, developer and producer of innovative shower products

Aqualisa designs and manufactures a range of market-leading digital, mixer and electric showers and accessories.

Deal type
  • Secondary buyout
Exit type
  • International trade sale
Exit date

August 2022

Founded in 1977, Aqualisa is the UK’s leading designer, developer and producer of innovative shower products. The company invented the world’s first digital shower and is known for its commitment to innovation and new product development, particularly in the smart bathroom category.

Knowledge and financial support

In September 2015, we completed the secondary buyout of Aqualisa, making a significant investment to help drive organic growth.

A smart and sustainable plan

Over the next seven years, we supported the company’s new product development, with a particular focus on smart home showers that have personalisation, water- and eco-friendly benefits.

We also helped the management team to expand internationally through new partnerships with distributors and customers across Europe.

Over the same period, Aqualisa invested in its own ESG programme. This included analysing energy consumption monthly and running employee awareness campaigns to help reduce consumption. As a result, Aqualisa now diverts 100% of waste from landfill and has been classified as carbon neutral.

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LDC has been an invaluable partner to Aqualisa. We have built a great team and with their support have been able to invest and innovate. We have made great strides through the development of products that are smarter, safer and greener.”
Mat Norris, CEO

 A partnership with Fortune Brands

In August 2022, LDC exited its partnership with Aqualisa to US-headquartered Fortune Brands (NYSE) in a transaction that valued the company at £130m – a near-threefold increase since LDC’s original investment.

As part of the Fortune Brands group, Aqualisa will continue to scale its international presence, taking its British designed products to more markets around the world.

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We now have a fantastic opportunity to further build on what we’ve achieved to date as we become part of the Fortune Brands group and look to accelerate our growth globally with them. I’d like to thank the team at LDC for their long-term support to our business.”
Mat Norris, CEO


Innovation (Technology)

The Queen’s Award for Enterprise