News
Precise TV Appoints Jerry Buhlmann as Non-Executive Chairman
27 Mar 2025
Precise TV, the contextual video ad tech platform driving business outcomes for brands, today announced the appointment of Jerry Buhlmann as Non-Executive Chairman. Buhlmann brings more than 40 years of experience at the intersection of media, advertising and technology, and will work closely with Precise TV cofounders and co-CEOs, Christian Dankl and Nadav Shmuel, to support the company’s continued growth in the U.S. market and industries such as entertainment, gaming, food & beverage, travel, finance, healthcare, pharmaceuticals and plenty more.
“I’ve watched Precise TV evolve from the leading COPPA-compliant YouTube advertising provider to now one of the best performance video solutions in the market,” said Buhlmann, who was CEO of Aegis Group PLC and later CEO of Dentsu Aegis Network, where he doubled revenues and drove significant digital growth.”
What solidified my decision to accept this appointment was seeing the exceptional results Precise TV is delivering to brands across the biggest ad spending categories, offering them a truly differentiated solution.”
The announcement comes on the heels of LDC, the private equity investor which is part of Lloyds Banking Group, making a £21m minority investment in Precise TV. The momentum is a result of the leadership and execution of co-CEOs Dankl and Shmuel, who bootstrapped Precise TV and grew it from the ground up on a foundation of delivering superior business results to their clients.
“We are thrilled to welcome Jerry as our Non-Executive Chairman,” said Shmuel. “He shares our passion to bring best-in-class contextual targeting and outcome-based measurement to the market, and his leadership and experience will be instrumental as we continue to innovate and expand our offerings to meet the evolving needs of our advertising clients.”
Given Precise TV’s YouTube advertising prowess, this appointment also comes at a pivotal time as YouTube cements its position as the most-watched streaming platform on TV screens, recently surpassing Netflix in U.S. viewing share according to Nielsen (via Variety).
“As YouTube becomes the number one streaming platform on TV screens, advertisers are demanding more accountable, performance-led solutions for the living room,” added Dankl. “Having Jerry’s strategic guidance at this moment of massive audience shift is invaluable as we scale Precise TV to meet that demand and continue delivering measurable business outcomes for our clients.”
