MSQ looks to acquire Be Heard Partnership to build scale and increase capabilities
Both MSQ and Be Heard have complementary multi-disciplinary offerings and have employee-ownership within their business structures. Should the deal go ahead, Be Heard’s senior managers will invest in the enlarged group as is currently the case in MSQ."Peter Reid, CEO
Ben Rudman, COO of Be Heard and co-founder of MMT Digital, said: “The deal with MSQ presents an opportunity for us to grow and invest in our agencies, while exploring ways of bringing even greater value to our existing clients and access to potential clients both in the UK and overseas.”
LDC first backed MSQ Partners in a secondary buy-out in May 2019.
About MSQ Partners
MSQ is an international marketing group with around 525 colleagues. Headquartered in the UK, MSQ has a number of international offices and operates six agency brands, spanning The Gate (creative and media), Smarts (PR and content), Stack (customer acquisition and engagement), twentysix (digital), Homes & Marchant (branding and design) and Stein IAS (B2B marketing). Its key clients include Unilever, Peugeot, Nestle and HM Government. It has an established culture of senior management shared ownership which helps promote effective collaboration.
About Be Heard Partnership
The Be Heard Partnership includes Agenda21 (digital media planning and buying), MMT (technical consultancy specialising in the delivery of effective digital solutions), Kameleon (business-to-business marketing and social influencer), Freemavens (technology and data-driven consultancy) and The Corner (brand and creative).