Lead Forensics

OPINION

LDC employees clock up 25 million steps in aid of The Prince’s Trust to help transform young lives

11 Mar 2021

Employees from all of LDC’s 12 locations right across the UK put their best foot forward and collectively recorded 25 million steps in February raising over £13,500 to support The Prince’s Trust.

Taking place throughout the month, The ‘Future Steps’ initiative is a 10,000-steps-a-day challenge, which encouraged participants to improve wellbeing while helping to transform young lives.

LDC employees competed against each other in teams of up to six. Our final top three came from teams in The Midlands, Yorkshire and London; with Kirstie, Chris, Carl, Martyn, Sue and Hayley topping the leader board with an immense 2.2 million steps.

The Prince’s Trust works with 11 to 30-year-olds to help them develop the confidence and skills to live, to learn and to earn, giving them an increasing stake in our economy and society. The charity’s 2021 Youth Index report, which took an in-depth look into the views and outlooks of young people during this time of unprecedented change, revealed that a quarter (24%) claim that the pandemic has “destroyed” their career aspirations, and 60% say getting a new job feels “impossible now” because there is so much competition.

LDC partnered with The Prince’s Trust in 2019 to launch Backing Youth Ambition, a three-year initiative to help equip more than 1,200 young people with the confidence, skills and funding to launch their own businesses through The Prince’s Trust’s Enterprise programme.

In its first full year, the partnership contributed £431,000 to support more than 650 young entrepreneurs through donations, volunteering and mentoring as well as event attendance.

LDC has also helped the charity as it has shifted courses for young people online, with employees offering their time to deliver online workshops designed to help young people enhance their skills and boost their chances of securing employment opportunities.

For more information on LDC’s participation in the challenge and to donate, please click here.