News
LDC-backed Lucid Group brings creative and digital magic to the mix with the acquisition of Bluedog
14 Feb 2019
Over the last twelve years, Lucid Group has become well known and admired as an industry leader in providing medical communication that transforms patients’ lives. Currently it has four stand alone companies within its Group; Leading Edge, Lighthouse, Lucid Partners and Vivid, all of which comprise uniquely talented individuals with a vision to deliver life changing services for clients and patients.
Similarly, Bluedog has been producing remarkable creative materials for its clients, reaching and engaging healthcare audiences for over 23 years. The team has exceptional skills in creative design, digital design, motion graphics, video development and web design and development – capabilities that Lucid Group needs every day as it crafts impactful client campaigns.
Lucid Group clients will experience significant benefits from this new relationship with direct access to cutting-edge digital expertise that will help engage today’s stakeholders and change behaviour more effectively to improve patient outcomes.
Teams from all companies within the Lucid Group and Bluedog will gather today to celebrate both the launch of this new partnership and Lucid Group’s twelve-year anniversary. 2019 is set to be a transformative year for Lucid Group, which, with the support of its private equity partner LDC, has big ambitions to build broader capability and reach by bringing even more magic to the mix through future acquisitions.
This is a perfect match and builds on Lucid’s leadership position in medical communications."
“We have developed a reputation for excellent content and scientific storytelling. The capability that Bluedog bring is a key piece of the jigsaw. Bluedog’s talent and capability will be instrumental in enhancing our audience reach and engagement, helping transform lives. This helps us deliver our mission of improving patients’ lives through communication”
Nigel Horn, Bluedog Managing Director commented, “I am delighted that Bluedog is joining Lucid Group. With our strongest ever year in 2018, this is a good time for Bluedog to establish itself as a leader in digital design and delivery. The partnership with Lucid Group will enable us to do this”
Christian Bruning, LDC Director commented, “Lucid Group’s first acquisition has really strengthened their offer to clients and added valuable skills and expertise to their business. We will continue to work in partnership with the management team as they explore other acquisition opportunities which support Lucid Group’s growth strategy.”